CELEBRATING 70 YEARS OF ADIDAS

Three stripes, 70 years. When you want to know the future, start by exploring the history. Well, it’s been seven decades since adidas was founded in the small town of Herzogenaurach in Germany, so it’s time to look back at some of the moments that have helped to shape the brand into what it is today.

Throughout our relatively short history, we’ve welcomed icons like Run DMC and Missy Elliott, equipped athletes from Stan Smith to Lionel Messiand co-created with the likes of Kanye West and Stella McCartney.

We’ve made bold moves in innovation, design and the constant push for scalable sustainability. All of this shows not only where we’ve come from, but our ambitions for the future.

Here are just a handful of moments that have made us who we are today.